JLDC 0092: Interview with Paul Hurley – Best Video Marketing Strategies

Over a period of about 4 years, I was able to build a list of over 50,000 subscribers…

And many of those can in via video marketing. It’s that powerful.

In this interview, high-profile video marketing expert Paul Hurley, reveals what type of impact video can have on your business and the right and wrong ways to go about it.

Topics discussed during this podcast include;

  • How should you be using video in your business?
  • Which video sharing platforms should you be using to promote your business?
  • What are the biggest mistakes businesses make when using video?
  • And much more!

You can play this session of the podcast here:

Paul Hurley - Video Marketing - Handface Productions

Websites referenced during the podcast:
Handface.co.uk

Here’s a timeline of the topics discussed during the podcast:

0:30 – Short bio of Paul Hurley
1:30 – Paul’s growing up and background
5:10 – Paul’s education and training
6:30 – Paul’s work and corporate experience
8:30 – How was Handface Productions born?
12:30 – John’s experience with video marketing on Youtube
16:45 – Is video marketing only about Youtube?
20:00 – The popularity and influence of other video sharing platforms
21:45 – What tools are recommended for those that want to start creating their own videos?
25:30 – What do you do to make your videos viral?
29:00 – How do you measure your video marketing ROI?
31:35 – What are the most common mistakes business owners create videos?
34:00 – Are more and more businesses using video in their marketing?
35:50 – Two case studies of businesses that have had success using video
39:30 – Paul’s final thoughts

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