How to Set up an Email Marketing Campaign – Part 3: Domain Name and Web Hosting

There are two things you need to get your list building site online; first, you need a domain name, e.g. squeezepage.com, and secondly, you need a place to host your website.

Domain Registrars

When it comes to registering a domain, I like to use Namecheap. As their name suggests, Namecheap domains are competitively priced. Another important reason is that they make it very easy for you to manage all your domains, regardless of which and how many web hosting companies you decide to use.

This is really important. You don’t want to register your domain names where your web hosting account is, because you may choose to change your web hosting company down the track, and then it will be a big hassle to also have to transfer your domain registrations as well.

Deciding on a Domain Name

When deciding on the domain name for your squeeze page, you don’t have to register something that is keyword-rich nor worry about other SEO factors. This is because your list building site is designed more for capturing email leads than trying to optimize to rank high for the search engines.

In fact, search engines DON’T like to rank squeeze pages at all. They only like to rank sites that provide content, e.g. authority sites, blogs, etc.

This might leave you wondering, “Well, won’t I miss out on free search engine traffic?”

Not at all! Later on in the series we’ll talk about how to drive traffic to your squeeze page, including free SEO traffic.

When considering a domain name for your list building site, it’s good to keep it as short as possible. This makes it easy for people to remember. Something catchy is also great. It’s also good to keep it relevant to your offer.

If you find that all the good, short domain names are taken up… don’t despair! There are PLENTY of good ones out there if you think smart.

Not long ago, I needed to register a domain for a free CD I was giving away about list building. The obvious domain names of listbuilding.com and listtraining.com, etc were already taken. Here’s what I did next…

I went to thesaurus.com and looked for synonyms of the words training and trainer. From that quick research, I came across the term ‘mentor’. Listmentor.com was available to register. It was a perfect name for my site and a short name too so I registered it straight away!

Another great option is just to use your own name, e.g. johnlagoudakis.com . I’d only recommend this if your name is easy to remember and spell 🙂

.com domains are the most trusted, so it’s good to stick with a .com domain for the best conversion rates. If you really wanted to register a specific domain name, and it was already taken as a .com, then my next recommendation would be .net.

When it comes to hyphens, I try to avoid them. I don’t think I have any domains with a hyphen in them. This is because it makes it harder for people to remember your domain name.

Web Hosting

For web hosting I highly recommend A2 Hosting. Why? Because their web hosting packages are the best value for money. They offer great performance, features, and are competitively prices. Features include:

  • Unlimited Disk Space
  • Unlimited Bandwidth
  • Unlimited Addon Domains
  • Unlimited Emails

Those are the most important features you want to look for in a web hosting package.

Once you have signed up with a web hosting account, you log in to your domain registrar account (e.g. Namecheap) and set the name servers for your domain to be the ones that your web hosting gives you.

There are typically two name servers you need to specify, and they will look something like this:

ns1.a2hosting.com
ns2.a2hosting.com
ns3.a2hosting.com
ns4.a2hosting.com

Now that you’ve got your domain name and web hosting organized, you’re ready to move on to the next step, creating your squeeze page!

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