How to Set up an Email Marketing Campaign – Part 4: Setting up a Squeeze Page

The squeeze page is the most important element of your list building site. This is the place that you either connect with a potential subscriber, or lose them forever!


To make sure that you get their attention within the first few seconds you need to have an effective headline. An effective headline is one that tells your visitor, in an instant, what the main benefit of your offer is.

Examples of some effective headlines are:

“FREE Report Reveals How to Earn $400 Per Month Online Within 30 Days… Starting From Scratch!”

“Free Video Reveals A Somewhat Unusual Tip To Quickly Get A Flatter Belly While Still Enjoying All The Foods You Love…”


Another important element of your squeeze page that will quickly capture your squeeze page visitor’s attention is an image. If it is a free report that is being offered, have a picture of the report cover on the squeeze page.

It’s best if you can capture, within your image, the desired result. For example, if you’re promoting a teeth whitening solution, then you’ll want to have someone on the cover of the report with a beaming white smile.

Bullet Points

Next to your image, have about 3 or 4 bullet points giving the other main benefits of your free gift.

Call to Action

Never assume your visitors know what you want them to do. Be very specific and tell them what you want them to do next.

Here’s an example of a call to action:

“Simply enter your name and email address below and click the submit button to access your free report!”

Optin Form

You will need to have an autoresponder account to add an optin form to your squeeze page. The optin form is where you capture your visitor’s information and automatically subscribe them to your email list.

The more information you request from a visitor, the less likely they are to fill in the form. A first name and email address is sufficient. Requesting only an email address will result in a slightly higher optin conversion.

The autoresponder service that I use is Aweber.

In the next section, we’ll go over in detail how you will want to set up your email campaign, optin form and follow-up sequence from within your autoresponder service.

Legal Stuff

On your squeeze page (and every other page of your list building site) you’ll want to have footer links to legal pages on your site. These pages include the following:

  • Affiliate Disclosure
  • Earnings Disclaimer
  • Privacy Policy
  • Terms of Use

I won’t go into the content of these different pages as I’m not authorized to give out legal advice. There are sites, however, that allow you to customize and copy their legal pages onto your own site. Here’s a few:

As discussed earlier, in the next section we’ll go over how to set up your autoresponder campaign.

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