Have you noticed that more and more successful Internet marketers are using video sales letters? It’s not a coincidence. Why are they using them and how can you do the same?
What is a Video Sales Letter?
A typical video sales letter is a simple text-based powerpoint presentation that is narrated and videoed using screen capture software. Here’s a screenshot of a video sales letter:
Video sales letters go for anywhere from a few minutes to about 20 minutes.
A typical text-based sales letter takes a LOT of time and effort to set up. Coming up with an eye-catching headline, sales copy, formatting, pictures, fonts, testimonials, etc will take you days, even weeks. An effective video sales letter, on the other hand can be all completed within a day!
But here’s the BEST part… video sales letters convert much better than a traditional text-based sales letter! A good sales letter will convert at 1%, maybe even 2%. A good video sales letter will convert at around 5 – 6%.
That’s a HUGE difference. Especially if you are sending paid traffic to your campaign. A conversion rate that is 300% better will make a big difference to your bottom line. It will mean the difference between making and losing money.
Here’s the 5 steps to creating an effective video sales letter:
- The Snap Suggestion
- The Vital Connection
- The Big Problem
- The Bigger Solution
- The Grand Offer
Let me go into each one of these in a little detail…
1. The Snap Suggestion
You’ll want to have, right at the beginning of your video, a ‘pattern interrupt’. Something that will quickly grab their attention; something out of the usual. This can be an image, a confronting question or a bold statement.
Your snap suggestion can be a combination of all of these.
2. The Vital Connection
You need to connect with your prospect. You need to let them know that you used to be in the same situation they used to be. Empathize with them. Let them know that it’s not their fault. They can achieve what you have been able to achieve.
3. The Big Problem
Help your prospects to see just how serious their issue is. If you’re in the ‘make money online’ niche you can emphasize that the issue is not about making money, it’s about the time their losing with their family while they are doing their day job, or how they are missing out on accomplishing their life-long dreams.
Show them who the real villain is. It’s not them. It’s the system that has failed them by not teaching them the correct principles for creating passive income.
4. The Bigger Solution
Explain to your prospects that you’ve ‘slain the villain’ and have a simple solution to their problem!
5. The Grand Offer
This is the most important step and this needs to be done correctly to get good conversions. You’ll need to eliminate the decision to buy and create within your prospects the desire to buy.
This is especially easy with online marketing where you can offer a lot of bonuses very easily in the form of digital products.
Give them a legitimate reason why they need to buy today.
OpenOffice – use this free office productivity suite to create your slideshow presentation
Camstudio – use this free video capture software to record your video sales letter
Youtube – upload your video to Youtube and then embed it on your sales page
Are you already using video sales letters? Have a question or feedback? Leave a comment below.