“Most coaches get paid little to nothing.” Todd Tresidder doesn’t hold back any punches, and he doesn’t sugar coat it. He tells it as it is, because he’s been there.
For years, Todd struggled at how to get more clients. Not just any clients, but his ideal clients. Eventually, Todd cracked the code and sold out his financial coaching business where he was charging $600/hour!
In this interview with Todd Tresidder, he generously reveals all his secrets on how to get more clients, and how you can apply it to any coaching/consulting business.
Topics discussed during this podcast include;
- The 2 traps almost all new service-based business owners make
- What you need to know about your ideal client BEFORE you begin your marketing
- Examples of direct and indirect marketing, and how to use them both
- And much more!
You can play this session of the podcast here:
Websites referenced during the podcast:
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
2:45 – Starting a financial coaching business
4:45 – The 2 traps when starting a service-based business
6:00 – How Todd was able to build a marketing system that would work to bring in ideal clients on autopilot
8:30 – Turning FinancialMentor.com from a ‘brochure’ website to a lead generation machine
10:45 – You have to know your client better than they know themselves
15:40 – Todd uses me as an example of how ‘not’ to do this! (lol)
17:45 – Get clear on what your clients will pay for. What are the problems that keeps them up at night?
19:15 – How do you find out what your clients really need… ask them!
21:15 – Using direct and indirect marketing methods to get in front of your target market, generating leads and getting new clients
22:00 – The 1% rule – is your business viable?
24:15 – Lead magnets
26:00 – The indirect marketing approach
28:30 – Todd’s sales funnel
31:30 – Using webinars in your sales funnel
32:30 – Todd’s final thoughts
What I got out of this interview about How to Get More Clients with Todd Tresidder:
1. Understand Your Target Market
You have to know them BETTER than they know themselves. Wow them by sharing insights into why they are going through what they are, that they didn’t even know existed.
2. Go For Gold
Don’t try to be everything to everyone. Identify your ideal client and what keeps them up at night. Create your service offering around that.
3. Marketing Machine
If you spend too much time on marketing, which you don’t get paid anything for, you’re reducing how much money you make per hour. Create a marketing machine that will filter out your ideal clients, and that will work for you on autopilot.
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