Health and Fitness Blog Critique

“Hi John,

I subscribe to your emails. I certainly appreciated the time you take to pass on some quality information.

I have been trying to make some money with internet marketing but not having much success. I am retired and living on a fixed pension so I do not have a lot of expendable cash

I am currently doing a blog in the health and fitness niche ( but not having much response. Any suggestion you offer will be greatly appreciated.

Thanks in advance,


Hi Owen,

Thanks for the email.

Here’s what I would do differently with this blog:

1. Make it more personal

The biggest issue I see with most blogs is that they aren’t personal enough. Successful blogs are ones that connect you with your visitors. When I come to this blog, I don’t see anything about YOU on the blog.

There is an ‘About Us’ page but no photo there of you or your name. I’d recommend that you update that, and put more of you on the blog home page, header, footer and/or sidebar.

2. More content

Over the past 6 months there have been 10 blog posts. If you want a high-traffic blog, you’ll need to post much more regularly. Once a day is best for picking up a decent amount of traffic and establishing your ranking in the search engines.

3. More images

Have more images (relevant to your articles) in your posts.

4. Too many optins

Three optin offers on the sidebar. One, maybe two maximum is best.

5. Don’t publish spam comments

Don’t publish comments from robots or spammers. It cheapens the look of your site. You can tell a spam comment because the name of the person is not a real name, but rather a keyword phrase, e.g. “cheap party dresses”, and the comment itself is generic, e.g. “This is a wonderfully written article. You must have done a lot of research in this area. You have made this topic easy to read, interesting and easy to understand.”

What other advice would you offer to Owen? Leave a comment below.

1 thought on “Health and Fitness Blog Critique”

  1. Great advice John. I would also suggest Owen gets involved in a community within his nich. It can be a forum, Facebook groups or pages, or even follow some YouTube channels. Anything that will connect him to other people in his niche.

    This would be a great way for him to get some ideas on what to write about and promote his blog. Plus it will make running a blog seem more like a fun hobby than just something he’s trying to do to make money.

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