JLDC 0107: Sharon Bolt – How to Get $2 Million in Free Publicity

Want to learn how to get free publicity?

Sharon Bolt went from selling alternative remedies, to expert dog trainer and then to publicity expert. She’s an extremely talented lady.

In this interview, Sharon reveals how she has been able to get over $2 million in free publicity over the years, and how she is now helping business owners to do the same.

You’ll really get a lot out of this interview…

Topics discussed during this podcast include;

  • How you can determine if you are an ‘expert’
  • How to get free publicity
  • How to change your media approach if it isn’t working
  • And much more!

You can play this session of the podcast here:

How to Get Free Publicity - Sharon Bolt

Websites referenced during the podcast:


Here’s a timeline of the topics discussed during the podcast:

0:00 – Sharon Bolt short intro and bio
1:45 – Sharon’s growing up years
3:10 – The influence Sharon’s parents had on her life
4:15 – Was there any particular experience that you had when you were young that had a big impact on your life?
6:15 – Sharon’s alternative remedies
7:15 – How did your dog training business start?
10:15 – Today you help businesses to get free publicity. How did you learn how to do that?
14:45 – What kind of impact did your nationwide radio interview have on your business?
16:15 – Take photos of any publicity opportunities that you get
17:15 – What advice do you give business owners that want to get free media exposure?
20:00 – What can you do if you’re not getting any response from publications you want to appear in?
24:30 – Where you can get Sharon’s free report on how to write attention-grabbing press releases
25:15 – Sharon’s final thoughts
26:00 – Which niches does Sharon’s free publicity strategy apply to?

Here’s what I got out of this interview on how to get free publicity with Sharon Bolt…

1. Don’t sell yourself short

Many of us don’t appreciate how much we know in our chosen niche, and how much we have to offer to the public. Don’t wait to be an expert. You already are if you know more than the average person out there.

2. Get over yourself

Don’t like to speak in public? No one does! Get out of your comfort zone and just go for it. It only gets easier as you do it (and it does come easy after only a little while).

3. Your niche is interesting

No matter what niche you are in, you can come up with interesting, relevant topics that people will be keen to listen to.

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