The 3 Ways To Make Money Online – Part 2: Sell Advertising Space

There are a lot of website owners out there that are making good money simply selling advertising space on their website. They allow other people to put text ads or banner ads on their site for a week or a month.

Website owners that sell advertising space will offer that space for different amounts, depending on the position of the ad on the page, and how much traffic they get to their site each day.

The more prominent the ad position (e.g. in the header of the page) and the more traffic your site gets, the more you can charge for advertisers to place their banners on your site.

A good example of this is the Super Bowl, the most-watched sporting event in the world. On average, 111 million Americans watch this event every year. The cost to air a 30-second TV commercial during the Super Bowl is a whopping $4 million!

To advertise on a local TV station, you can pay as little as $25 for 30 second commercial that is played in the middle of the night.

It is exactly the same on the Internet.

If your site is high-traffic, and if your target audience are in a niche that are looking to buy, then you can charge a lot of money for companies to place their banners on your website.

The way most Internet marketers make money selling advertising space on their sites is to partner up with Google Adsense. Google gives them a few lines of code that they can place on their site which allows Google to place banners on the web pages.

Here’s an example of a site that has Google Adsense ads on it:

Sell Advertising Space - Adsense Ads

Google’s programmers are very clever. Without you having to tell them anything, Google will search your site and once it knows what type of site it is (e.g. a business opportunity site, a woodworking site, etc) it will then place ads on the site that is relevant to that niche.

Site owners can earn money with Adsense based on impressions (e.g. earning $0.25 for every time an advertisement is shown 1000 times) or they can earn money for every time an advertisement is clicked on by a website visitor (e.g. $0.50 per click).

That might not sound like exciting money but think about it… some of these sites get 1,000,000 visitors every single day! If only 1 in every 100 visitors clicked on an ad, that would be 10,000 ad clicks per day. If the earning was $0.50 per click, that would equal $5,000 per day in pure profit!

That’s a lot of money. But even better than that, it’s passive income 🙂

Have you ever tried building a site for Adsense? Let me know about your experiences by leaving a comment below.

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