JLDC 0052: Internet Marketing FAQ – Lead Magnets

Topics discussed during this podcast include;

  • Video marketing strategies
  • Different types of lead magnets
  • How to stand out in a highly competitive environment
  • And much more!

You can play this session of the podcast here:


Here’s a timeline of the topics discussed during the podcast:

0:00 – Introduction
1:00 – Car signage gone bad!
6:20 – How can I edit my videos?
10:45 – Is it okay to mention brand names in my content/videos?
14:00 – How do I set up my signature correctly on a forum?
18:40 – What is a lead magnet, and how important is it?
21:00 – Examples of lead magnets; reports and ebooks
21:45 – Webinar lead magnets
23:00 – Video series lead magnets
24:10 – Email series lead magnets
27:30 – Software lead magnets
28:05 – Service lead magnets
29:00 – Jane’s lead magnet; 500,000 website hits (Internet Marketing/Make Money Online niche)
31:30 – Julie’s lead magnet; report (raw food/health niche)
35:55 – Mel’s lead magnet; report (social media traffic niche)
38:30 – How often should you update your lead magnet content?
46:10 – Lyle’s lead magnet; information pack (live entertainment niche)
55:30 – How much should you charge for your services? Should you compete on price?
59:00 – How do you stand out in a highly competitive environment?


Websites referenced during the podcast:

(Note: All links open in a new tab)

Warrior Forum
Example of report lead magnet
Example of software lead magnet
Example of service lead magnet


This podcast is a recording of the live weekly conference calls held exclusively for the members of my List Marketing System.

Typically discuss ways we can drive traffic to our squeeze pages to build our list but discussions are open to any business-related topic and personal development also.

Have any comments on the items discussed in this call or want to suggest topics for future discussion? Leave your comments below.

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