JLDC 0100: Justin Christianson Interview – Improving Website Conversions

Today we are going to learn from a conversion fanatic.

The biggest mistake most business owners make is that they try to get more traffic…

When they could be doubling their profits simply by improving the website conversion of their existing traffic.

In this interview with Conversion Fanatic’s Justin Christianson, we discuss some of the basic conversion strategies business owners should be implementing on their websites.

Topics discussed during this podcast include;

• What impact can conversion tweaking have on business profitability
• Which tools help to analyse and improve website conversions
• What are some simple things we can do to improve CPA
• And much more!

You can play this session of the podcast here:

Websites referenced during the podcast:
ConversionFanatics.com

Here’s a timeline of the topics discussed during the podcast:

0:00 – Justin Christianson intro and short bio
2:30 – Did your parents have an impact on you becoming a successful entrepreneur?
4:30 – How Justin got started in the Internet marketing industry
5:00 – Justin’s first business
6:00 – What are ‘key leverage points’?
7:15 – What are the main leverage points that most businesses overlook?
8:50 – How do you help businesses connect more with their audience?
10:15 – Which tools do you use to monitor and improve website conversions?
12:00 – What are some of the strategies you use to improve CPA costs?
16:30 – Which clients does Conversion Fanatic work with?
17:30 – What are some things businesses could do right now to improve their conversions?
22:15 – Justin’s final thoughts

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