JLDC 0139: Content Marketing – Interview with Nicolas Cole

In today’s podcast episode, we’re going to be talking all about Content Marketing with none other than Nicolas Cole a writer, author, and columnist for Inc Magazine, and a Top Writer on Quora.

Nicolas’ work has been published in TIME, Forbes, Fortune, The Huffington Post, Entrepreneur, Business Insider, and many more publications. Topics he writes about range from self-development, creativity and innovation, productivity and positive habits, and others.

Nicolas is also the Founder of Digital Press, a Ghostwriting and Influence agency for serial entrepreneurs, CEOs, and business owners.

Topics discussed during this podcast episode include;

  • How Cole became one of the top writers on Quora
  • How businesses and individuals can benefit from content marketing
  • Content marketing ‘do’s’ and ‘don’t do’s’
  • And much more!

You can play this podcast episode here:

content marketing nicolas cole

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Websites referenced during the podcast:

NicolasCole.com
Nicolas Cole’s Quora profile

Here’s a timeline of the topics discussed during the podcast:

0:00 – Short bio and intro
1:30 – Cole’s upbringing, background and key influences growing up
4:25 – First success with content marketing
5:50 – Top writer on Quora and starting Digital Press
6:50 – How did your parents react to you being a competitive video gamer?
10:00 – Why Cole chose Creative Writing at college
11:45 – Why is the benefit for business owners or corporations to release content online?
15:50 – What is the best type of content to create?
20:30 – Outsourcing your content marketing – is it a good or bad idea?
24:00 – Getting what you pay for with your content marketing
27:15 – What are the best content marketing platforms
29:00 – What ‘call to action’ should you add to your content?
31:45 – Cole’s final thoughts

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