Anthony Tilley Interview

Anthony TilleyAnthony Tilley is a UK marketer who has been making a full time income from Internet Marketing since June 2010.
His background is in training, marketing, sales and business development. Having worked for some of the UK’s biggest corporations, he transferred his skills to online business and is enjoying great success as a coach and mentor.

Tell us a little about yourself. Where are you from? How old are you? How long have you been working in this industry?

I am 39 years old and have been married for 17 years. My wife is a nurse and we have 2 boys 14 & 9, both mad on rugby and want to be professionals (oh the naivety of youth), I spent 13+ years trying to make money online before discovering how to build a list.
I now work full-time as a marketer.

What accomplishments so far are you the most proud of?

If we are talking about personally; managing to stay married for 17 years, my wife must have the patience of a saint to have put up with all my money making endeavors. Also my boys, I know I am biased but they are 2 lovely caring human beings.

IM wise, I guess building a business that has allowed me to go full time and not worry about having to work for anyone else ever again.

How did you come to learn about Internet Marketing? Why did you choose it?

I have always been interested in computers, but no expert. I think I got into it through an friend who was really techy, we were gonna set up a business together designing website for offline companies. He’d do the websites and I would do the selling. Unfortunately he and his wife split up and he moved away from the area, and that was that.

How long did it take you to go from part-time to a full-time Internet Marketer?

Well if you took from that first “venture” almost 15 years. However if you discount the drop shipping oil paintings website, soccer betting sites and ebay shops and only take into consideration my list building efforts; 9 months.

How damn depressing is that??!! All those years wasted.

What do you think it takes to be successful as an affiliate/Internet marketer?

Well I guess I would have to say persistence, lol. I never gave up, even when I was spending way more than I was earning, I knew I was going to be a success.

Also avoid buying “get rich quick” products. The only person that gets rich from them is the one at the top of the pile selling them!

What have been your biggest failures and frustrations?

Blimey I guess my oil painting website which I invested not only a lot of money in but a huge amount of time and effort, but I just couldn’t compete with the prices some vendors seemed to be able to charge. I even ended up buying 200 oil paintings and kept them in my office at home and sent them myself instead of drop shipping. Still couldn’t compete. I ended up giving them to a cancer charity. I got a nice letter from them saying they had sold the lot for over £400. So some good came from it.

What is the single toughest problem you’ve had to face, and how did you get through it?

I know this might seem strange given how I have never given up, but I am incredibly lazy. I could sit all day quite happily and do nothing but watch TV. But that wont pay the bills so I just get on with it. I have to say I am far less lazy now that I work for myself. For example I am writing this answer at 1.18am. I know I should go to bed but I am getting a real buzz out of doing this and don’t want to stop. Plus tomorrow my partner Sean Storey and I have a product launch and I am too excited about that to sleep.

Is there anything that you don’t like to do, that you just hate working on?

That’s a tough one. I really enjoy all aspects of IM, but if you pushed me I guess I would have to say, writing ebooks.

It’s only because I can’t type as quick as I can think, so I get frustrated with myself that I cant get my ideas out quick enough.

If it’s possible for you to share, are there any particular niches that you currently favor? Or that you aren’t necessarily in right now but that you would recommend?

I only work in the “make money online” niche at the moment. But I guess if I were going to something out, I would make sure firstly it was profitable and secondly something I wanted to write about. I wouldn’t get into a niche if there was no money in it, even if I did love the subject and to be honest I don’t think I would bother with a profitable niche if it wasn’t something I was going to enjoy creating products for.

What niche has worked best for you?

General IM, but it’s list building I am moving more into now as that is really what I have done with my general IM products; build a great big list.

Which methods of promotion do you favor?

Solo ads are a great way to get a quick injection of subscribers to your list. Adswapping is a great free way of getting new subscribers and I have started to use the Warrior Forum again.

How have you made those promotion methods successful?

Make sure I buy solos from people I know and/or have a good reputation. I use the Warrior Forum as a place to advertise my services and also to build my brand.

What have you been up to recently? What projects are you working on?

I have just released a WSO on how I have built my business along with my business partner Sean Storey.

What problems have you had with those new projects?

Nothing major to be honest. It all went pretty smoothly.

Do you think anything particular in your past prepared you for this industry? Your education? Jobs you’ve held before?

Well for last 20 years I have been involved in sales, marketing, training and business development. I have trained hundreds of people on how to run businesses offline in my previous roles and that is what I am starting to do now online. If you can train and get your point across effectively you can train in any industry. You just need knowledge of the industry you are training in.

As I have spent 14 years online, failing, and then succeeding online I have done my apprenticeship and now am qualified to train others.

What is the future of Internet Marketing?

I think people are getting sick of the “get rich quick” schemes out there. I know these brilliant push button products are very tempting to buy, but to be honest very rarely work for average Joe marketer.

You need a list to market to.

List building scares a lot of people and so many times I have told people who have asked me for help they need to start building one and I they tell me they don’t want to, or they’ll start in a few months.

That’s no good, do it today, its what made my business the success it is.

What are your greatest strengths?

Communication. I know I can put an idea or strategy across to people in an easy to understand way.

What are your greatest weaknesses?

As I have said earlier I am inherently lazy. I am also lousy at blogging. I have started loads of them but get bored after 3 or 4 posts.

What motivates you?

I guess like everyone I want to make as much money as I can. I want to live in a great big house with an Aston Martin on the drive.

Other than that, spending time with my kids. That’s why I was so desperate to make this succeed so I could go to all their school events and not miss a thing.

What kinds of people do you have difficulties working with? Any good stories?

I am far too discreet to spill those beans.

What are some of your long-term goals? How much is enough? If money was no object, what would you be doing?

Long term I want to be running really top quality training programs for prospective marketers. I really believe anyone can make money online. All you need is the right attitude and the right coach.

If money were no object. Like everyone I guess I wouldn’t be working. I’d really like to do something for kids. No one teaches IM kind of stuff to teenagers, I would really like to set something up to show them how to make money online. Job prospects for many school leavers is not great, so if they knew about IM it would certainly help them make a decent income.

Where do you want to be ten years from now?

See the last question 😉

How do you like to spend your free time? What does work-life balance mean to you?

Well even though I am a full time IM’er I do run a part time taxi business. It’s called Dad’s cab. I have 2 customers, one age 14, the other age 9. I know this might sound a bit mushy, but my 2 boys are my entire reason for being and pretty much most of my spare time is spent with them.

If you could go back to being 18, what different career choices would you make?

I studied drama for 2 years from the age of 18 to 20 at college and I wish I had continued trying that. I auditioned for quite a few dramas schools when the college course finished, places like R.A.D.A and L.A.M.D.A. but didn’t get in. So I gave up and went and did something else. I should have given it a bit longer before quitting.

What is your greatest achievement outside of work?

My 2 boys.

What are some of your unfulfilled dreams?

Making a 147 break at Snooker (I was snooker mad as a kid, it’s really ironic that my business partner Sean Storey is an ex-professional snooker player)

Playing for Tottenham Hotspur (The football/soccer team I have supported since I was 7)

I don’t think these 2 will ever come true.

The ones I think will are;

  • Become a millionaire
  • Own an Aston Martin DB9
  • Have Mike Filsaime call me and say “Anthony I have a problem, I think you can help”

What is your favorite quote?

Well it’s not a deep or meaningful quote, it’s a one line gag from a UK comedian called Bob Monkhouse. I am not really a fan of his or anything like that, but it makes me smile whenever hear it.

“They laughed when I said I wanted to be a comedian, Well there not laughing now”

Do you have a blog?

Oh my goodness I am the world’s Worst blogger. I know how to do it and how to set up a successful one.

I just can’t be bothered.

Are you on Twitter and/or Facebook?

Yes I am on both; again I just can’t be bothered to do it. I know there benefits in IM etc, but I do things that bring in much quicker results, so I do them instead.

2 thoughts on “Anthony Tilley Interview”

  1. I’ve just finished recording an interview with Anthony. It’s really very interesting that he did not give up – he spent 14 years trying to make money online… This shows that if you continue trying, you will always find the right way of doing it.

    What do you think about this, John?

    Matt Poc

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