Ajay Prasad is the Founder and President of GMR Web Team and also of GMR Transcription.
Ajay founded GMR Web Team back in 1996, to service small to medium sized businesses that needed a strong web presence.
GMR Transcription was started many years later, as a side project, after Ajay couldn’t find a decent transcription service for his needs. He didn’t expect that the demand for GMR Transcription’s services would be so huge!
Topics discussed during this podcast episode include;
- Why Ajay started GMR Web Team
- How the idea for GMR Transcription came about
- Why ‘traditional SEO‘ is dead
- And much more!
You can play this podcast episode here:
Websites referenced during the podcast:
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:50 – Ajay Prasad growing up years and influences
4:30 – How getting fired inspired Ajay to start GMR Web Team
11:30 – GMR Transcription was founded to as a real-world ‘guinea pig’ business
12:30 – Transcription services was chosen as the niche as there was no decent offerings in the market
14:00 – The growth of GMR Transcription over the years
21:00 – The effect of social media on digital marketing
22:00 – The importance of ‘reviews’ in your digital marketing strategy
27:15 – What are business not doing that should be doing today?
34:30 – How to keep on top of SEO and digital marketing changes
39:30 – Ajay’s final thoughts
What I got out of this interview with Ajay Prasad, Founder and President of GMR Web Team:
1. SEO is Dead
SEO, or search engine optimization, as it is traditional know, is dead. Gone are the days when you could register a keyword rich domain name, throw up backlinks and get on the first page of Google and stay there.
Today it is all about how well your the market responds to your products and services. Reviews and social media mentions are crucial for SEO.
2. Don’t Go Into Business For Profits
If you choose a business because of the potential profits as your main reason, it is doomed to fail. You need to be passionate about the product or service you are offering. If you’re not, you won’t be able to weather the storms that will inevitably come.