Social Media Content Ideas For Your Business

1. Need social media content ideas for your business? This is something we know many business owners struggle with. Coming up with fresh ideas consistently can be a struggle.

To help you, we asked business owners from different niches how they come up with social media content ideas. Here is what they had to say…

Social Media Content Ideas for a Tea Business

I’m in the tea industry, but I only focus on one type of tea – matcha! I come up with content ideas based on education. Whenever a customer asks a question, I take note, and either post a video answering that question, or take a photo and write the answer.

For other content, I like to switch things up and create a template for myself. Some days I’ll post something related to our community, others might just be a nice drink shot, another might be a product promotion or a sale. Holiday’s are also important to plan ahead, so the content can always be fresh.

Luciana Torous, 3 Leaf Tea

 

Social Media Content Ideas for a PR Consultancy

I suggest a content calendar so no one has to face the day when they stare blankly at the screen with nothing to say. The first thing you need to do is to narrow down what topics you will focus on. For professionals, it tends to be a topic related to the work that they do. I work in public relations, so my general topics are PR, marketing, advertising, communications, and crisis management. I generally stay on these topics with a few sprinkles of personal or unrelated posts.

The content calendar can then focus on your selected topics. It can be an easy daily or weekly calendar, divided into three categories:

1. Owned, as in your own content. These are the things you are promoting (your blog, website, products, company, etc.)
2. Things your peers are talking about (industry trends, conferences, etc.)
3. News related to your topics that are important that day or week.

The process is easy. Have a few posts or links set up ahead of time that you know you want to talk about that week. Then log in to your social networks and see what you can comment on and share from your peers. Lastly, read relevant news to have additional articles to share and comment on. Some days it will be all news or all conversations with others and some days will be more of your own shared content.

Julia Angelen Joy, Z Group PR

Social Media Content Ideas for a Supplements Company

Think about what your brand is positioned as an expert in and post exclusively about that niche. Businesses fail on social by trying to be too broad or communicating in a tone that doesn’t match their brand image.

We’re a science-based supplements company so we share a lot of content on social about recent medical studies, industry news, and the like. If we were to share silly memes it would be inconsistent with our brand image and our customers wouldn’t appreciate it.

Calloway Cook, Illuminate Labs

Social Media Content Ideas for an Awning Business

Beg, borrow and kinda steal from your competitors, but switch it up.
When you’re the new kid on the block look at the industry leaders and identify their most popular posts.

Then you should research the contrary opinion thoroughly and then post your own social media post stating your opinion and a great headline. The opposite post resonated, so this one should bring eyeballs.

Mike Falahee, Marygrove Awning Co.

 

Social Media Content Ideas for a Website Selling Movie Posters

1.) Google Alerts–I since I sell movie posters on my website Just Movie Posters.Com, I set up my alerts to send me links to news stories about movie posters and collecting. When something comes up that would interest followers, I put it on social media.

2.) Social media–I follow news sites ranging from the New York Times to Comic Book.com and when something movie related comes up that I like and would interest followers, I put it on social media.

3.) My own collection of information–I utilize a social media calendar developed by Australian entrepreneur Ben Angel and his calendar states to put in quotes four times a week. So, I curated a collection of quotes. These quotes were either found on social media, saved from newspapers or magazines or random quotes that I found and that I pair with nature photos that I took. I schedule social media posts that feature these quotes.

Ilena Di Toro, Just Movie Posters

Social Media Content Ideas for Business Tools & Resources Website

We primarily use Facebook and LinkedIn. Our social media posts are designed to answer common vexing problems entrepreneurs have.

Examples:

-We show ways to get capital without going to a bank.
-We teach people how to set prices with a free video, and provide them with break even calculators (pricing is a common source of frustration for new business owners).
-We teach them marketing hacks, especially online.
-We work to de-mystify business planning.

These are just a few examples. We sell books and courses, and often give away material for free. And I can’t lie. We also promote our advertisers that we have affiliate links with. We provide posts with useful content and mix in advertiser posts, or embed their links in articles we write.

Guidelines:

-At least one post daily between 10 am and 2 pm. One is the bare minimum.
-Post relevant or fun news articles
-Hashtags…use them
-Make good use of LinkedIn. If you have no connections, get aggressive.
Set a goal of 100 new connections per day. These people should be relevant. Engage genuinely with connections; don’t be shy about liking or commenting.
-Treat visitors to your site (or social media channel) as though they were visitors to a store you own.

James Chittenden, OneClickAdvisor

Social Media Content Ideas for a Website Software Company

We generate our blog post ideas by listening to the problems that people face when it comes to using WordPress.

Very often, people post on Twitter and other places asking questions about how to create specific functionalities on their WordPress site. They also face problems and need solutions to fix a broken site or if a feature isn’t working.

We built our business by answering these questions and we continue to create posts by using listening to people’s problems on social media. Today, we get direct inquiries on our site and on our Facebook page. We recommend any business to get their blog ideas from actual problems their audience face.

Debashri Dutta, WPBeginner

Social Media Content Ideas for a Web Hosting Service

At Hosting Data UK we focus on content marketing to engage with our users and followers. This focuses largely on the use of infographics, GIFs, videos, polls and surveys and without a doubt, posting content with relevant industry news via all social media channels. Hosting Data UK offers a web hosting comparison service to UK users, we analyze the top 15 web hosting services and rank them with stacks of information for our users on what’s great about each site. Our offering is pretty niche and as such we like to keep our content fresh and interesting, underpinning everything with a funny tone of voice. We have a small marketing team who catch up on a weekly basis to discuss creative ideas for the use in social media content. One of our top tips is to create a unique hashtag to add to each of your social media posts so your loyal followers can keep up to date with the content you’re pushing out.

Alex Williams, Hosting Data UK

Social Media Content Ideas for a Website Selling Board Games

I co-run my board game themed website, GameCows, with my girlfriend, Kendra. We do have social media pages that feature all the articles that we post on our website. So most of our content links back to the article’s that we’ve published, whether it’s review articles or round-ups to our social media pages like Facebook, Twitter, Instagram, Linkedin, etc.

When we’re not posting our content, we share news that’s related to board games or tabletop games or anything that’s related to games. Basically, we use Socialbee to manage all the posts that will be scheduled for each social media platform that we have.

Bryan Truong, GameCows

Social Media Content Ideas for a Gourmet Gifts Company

I’m absolutely in love with what we do and I’m always excited to share our newest gift boxes and treats. So naturally a lot of our social posts are going to revolve around that. However, a GREAT source of inspiration really does come from every day conversations with clients and prospects. People ask questions all the time about do’s and don’t about gifting. They also make a lot of the same assumptions that would undermine their client gift success. So very often the videos we post on social media come directly from conversations, and sometimes from the very same day!

Never miss a client’s birthday or holiday gift!! Lucia & Co., is a high end gourmet business gift company that specializes in helping our clients nurture and cultivate their client relationships with our luxury gourmet gifts that include our wonderful treats, exclusive teas and gourmet roasted coffees. Lucia & Co. also offers customized private client gift services to those business owners who would like to experience automated, done-for-you client gifts, giving them the freedom to be more productive, consistent and efficient in their businesses, while growing their bottom line.

Lucia E. Robles, Lucia & Co

 

Social Media Content Ideas for an Ecommerce Marketing Tools Website

We post content in a variety of different formats across our social media profiles. Often we’ll break longer form content into smaller, bite-size snippets for social media.
This could involve:
– A quote from an article with a CTA encouraging engagement.
– If the article is X tips for X style, we’ll post a tip each day from our social media to encourage our audience to find out more.
– We often create short ‘teaser’ videos for longer content articles which present key facts in a more visual manner.
– If the content is a collaborative piece we’ll tag every other party involved and share from personal profiles to boost the reach.

Content ideas come through:
– Communication with existing clients – The best insight comes from our users so we make sure to regularly engage them in dialogue. Here we identify common queries, painpoints, factors that made them choose our business and new trends they would like explained.
– Keyword analysis – Looking for which phrases for which our content in currently ranking highly organically and finding keyword gaps for which our competitors have content that receives traffic.

Ben Culpin, WakeupData

Social Media Content Ideas for a Website Selling Measuring Tools

1. Current trends in our industry
2. Technical manuals on our products
3. Commonly asked questions of our customers
4. Our competitors’ pages

Joe Flanagan, Tacuna Systems

Social Media Content Ideas for Real Estate Developers

We are in the real estate industry (property developers) and have found that the posts that get the most engagement on our social media are behind-the-scenes images and videos (of developments being built as they happen, show homes being set and on-site shots of team members at work/meeting with each other).

It appears that our followers are interested in real people and projects, as they happen. They enjoy seeing our progress, as well as (if not more than!) the finished homes.

Because of this, we always make sure to take images and videos when we have site meetings to use as social media content. We also check that our partners and contractors are happy to have their images featured (and tag them in our posts).

Gude Hudson-Gool, Watermark Homes

 

Social Media Content Ideas for a Management Consultant

I’ve learned that the goal of posts on social media, LinkedIn in particular, should be to encourage comments, engagement, and discussion.

I aim to write posts that ask a question where I’m truly curious to hear responses. I’m constantly thinking about the world through the lens of a management consultant, so the trick is not coming up with ideas for posts, rather to capture those fleeting thoughts before I forget them. To that end, whenever I have an idea for a post, I immediately write it down in the Evernote app on my phone. I’m constantly thinking about the world from a management consultant’s perspective.

Recently I was reflecting on a trip to Peru and wondered why the delicious fruit granadilla, which costs about twenty cents a piece in Peru, is totally unavailable in the U.S. I posed this mystery on LinkedIn, sharing a few of my hypothesis and asking others to weigh in. This post generated a fair number of comments and 5,000 views.

Will Bachman, Umbrex

Social Media Content Ideas for Workers Compensation Insurance Brokers

I work for a commercial insurance agency, so I post stories about small businesses, insurance, and risk management. We post content from our own blog and YouTube Page as well as the content created by our carriers partners.

How do you come up with your content ideas?

It all starts with keyword research. If you have a grasp of what keywords are being typed in to Google the most, it can give you an idea of what customers in your niche are thinking about. With these keywords I create content on our website or blog based on those terms and I share that content on all of our social media channels.

Mitchell Sharp, Workers Compensation Shop

Social Media Content Ideas for a Pest Control Business

One of the biggest mistakes anybody in charge of social media posting can make is to publish posts blindly. Google Keyword Explorer is free and you can use it to see what people are searching related to your niche. My niche is pest control so I use Google Keyword Planner and fine out what people are searching for and then I write my topics based on that info. If you publish blindly, you are being inefficient and stabbing at the dark to get a topic that is popular.

Dane Kolbaba, Watchdog Pest Control

Social Media Content Ideas for a Dehumidifier Authority Site

The key is to make sure your content is –

1. Relevant – That people find worth investing their time in
2. Entertaining – Use memes and other compelling content forms to stay in everyone’s subconscious
3. Engaging – If you can engage the audience correctly, it would produce great results.
4. Giveaways or Contests – They bring a lot of traffic to your social media handles.
5. On trending topics – So your social media accounts can ride those trends.

I thoroughly believe that this framework of 5 points would help in creating content that produces remarkable results for your brand.

Oliver Perryman, Dehumidifier Critic

Social Media Content Ideas for a Jewelry Store

Our company is in the jewelry industry. We have a few different strategies for our social media posts. For sales or product promotions, we look at what was our most popular product on our website the previous week. This can be easily seen through Google Analytics. For more interactive/in-depth posts, we look at our most popular videos and Reddit posts for the previous week. Then we take that same information and post it on social media. It’s almost proof and a guarantee of some good engagement when doing it this way.

Jeff Moriarty, Moriarty’s Gem Art

 

Social Media Content Ideas for a Home Management App

I am Outreach Consultant at Centriq – the home management app which has been featured/cited in outlets like the NYT, This Old House, Real Estate Daily, Brit + Co, and others.

At Centriq, I work with our content team on creating SEO-optimized content about home maintenance, home décor, home safety, and more.

Here are 3 effective ways to come up with content:

1. Get inspiration from competitors. Yes, they aren’t your best buddies, but they target the same market as you do. Therefore, it makes sense for you to get ideas from their content because you’re sure that it is directed to your audience too. Analytics from the same content can also be a very sensible benchmark when doing your analysis.
2. Revamp your old content. Your old content that drove a lot of hits to your page or your website can always use an update. To come up with new content, try to do an updated version of your channel’s previous content. If your followers loved the previous way you did that content, there is a big possibility that they will love this new, revamped content.
3. Follow the trend. Making the latest trend relate to your niche isn’t always easy, but sometimes, you don’t have to actually do adjustments to make the trend relevant to your product. Most of the time, just seeing you join the fun in trying the latest video craze would be enough to bring volume to your site.

Norhanie Pangulima, Centriq

Social Media Content Ideas for a Website Selling Pet Portraits

As a company that illustrates pet portraits, our company gets our content directly from our customers. With permission, we post pictures of our finishes products. Consumers love the content, and it shows exactly what our company provides.

R.J. Michaelson, West & Willow

Social Media Content Ideas for the Fashion Industry

Here’s what I post on our media accounts, and how I come up with content ideas.

*Old content*

Repurposing old content like blogposts into a new content, for example, an infographic is a great way to give it new life and maybe get more engagement.

*User-generated content*

Our customers provide reviews or send us photos wearing our suits. Using those images, we have created a Pinterest board with everything that we received. I also love sharing these photos on our social media.

*Competition*

I can’t remember how many times I’ve scouted competitors’ social media accounts only to find a trove of great content ideas. Why do the hard work when someone else can do it for me? This works especially well with accounts that have dedicated social media teams, capable of producing content on a daily basis. Look what they’re posting about, scribble down topics and ideas, give them a spin, and see how they perform.

*Professional advice*

I sometimes give actionable tips and tricks from my own experience because it’s a good way to build trust and authority with my followers. The same could be done with inspirational quotes. Just make sure you find something that resonates with your brand.

*Holiday posts*

Making and sharing holiday posts is a fun way to engage with my audience. I usually plan ahead, write my copy, and prepare beautiful images. You can experiment with GIFs, memes, and emojis to spice up your feed.

Christian Antonoff, Oliver Wicks

Social Media Content Ideas for a Fitness Product Review Site

My personal Instagram falls in the fitness niche and so for me, content inspiration often directly comes from my workouts. My workouts or fitness products that I’m using will actually inspire me to post something new. I also like to post content that goes with the season, holiday, or time of year. I push myself to take photos in different locations with different types of lighting so that they don’t all look the same. I also think about color a lot when creating new content. I like for colors to pop in my photos, as I feel it helps them stand out more and get even more engagement.

Liz Jeneault, Faveable