JLDC 0095: Interview with Marty McDonald – Using Social Media to Promote Your Business Online

More and more businesses are using social media to promote themselves online because you can better target your customer base… and it’s less expensive.

But you have to make sure you do it right.

In this interview with Marty McDonald of leading social media marketing firm, Bad Rhino, we discuss the dos and don’ts of social media marketing.

Topics discussed during this podcast include;

  • The difference between ‘traditional’ marketing and social media marketing
  • The biggest mistakes businesses make when using social media to promote their products and services
  • Which social media networks should you be using?
  • And much more!

You can play this session of the podcast here:

Interview with Marty McDonald of Bad Rhino Inc - John Lagoudakis dot com Podcast

Websites referenced during the podcast:

Here’s a timeline of the topics discussed during the podcast:

0:30 – Introduction and short bio
1:45 – Marty McDonald’s growing up and background
5:20 – Marty’s first business and how it grew into Bad Rhino Inc
8:45 – How did you come up with the name of your business, Bad Rhino?
11:10 – Why did you pick social media marketing back in 2010 as a business?
14:50 – What are the differences between traditional marketing methods, and what works with social media marketing?
19:30 – What are the biggest challenges most business owners face when it comes to social media marketing?
21:20 – What are the biggest mistakes businesses make with their social media marketing?
25:20 – If you had to recommend one particular social network, which one would it be?
27:10 – What are the main social networks?
27:30 – What is Snapchat and how can you use it in your marketing?
30:40 – The right strategy for social media marketing
33:30 – Final thoughts
34:30 – Working with Marty McDonald and Bad Rhino Inc

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