It’s no secret that the pandemic has had a serious impact on businesses of all shapes and sizes. If your business took a hit due to COVID-19, now is the time strengthen your business and implement your come-back plan. By tackling DIY upgrades and hiring professionals, like Internet marketer John Lagoudakis, you can build a stronger, more resilient business that will thrive in the face of unexpected events like the pandemic. Here are a few impactful steps you should take as you prepare your business for the post-pandemic world.
Cover Your Legal Bases
While many people associate lawsuits and legal issues with big corporations, small businesses also face their fair share of legal trouble. According to Small Business Bonfire, some of the most common legal issues facing small businesses include working without contracts, ignoring tax laws, failing to protect your intellectual property, and forgoing insurance.
All of these legal issues can put your personal assets at risk. Fortunately, it’s easy to shield yourself from business-related legal issues by establishing a formal structure for your business. An LLC is the most popular small business structure for this purpose. Skip the lawyer fees and form an LLC online with the help of formation services like ZenBusiness.
Improve Your Online Presence
Your online presence has never been more important than it is today. With more and more consumers shifting to online shopping, it’s vital that they can find information about your business online. Not only that, but they should be able to do business with you without having to pick up the phone or visit your store in person. If you run a restaurant, for example, your customers should be able to use your website to view your menu, order takeout, book a table, purchase gift cards, or inquire about event scheduling.
Explore New Marketing Strategies
Building a great website is only half the battle when it comes to establishing a strong online presence. Digital marketing will help you actually drive traffic to your website. There are a number of different ways to market your business online, so play around with different strategies until you find what works best for you. For example, improving your website SEO can help your business rank higher in Google search results while posting on social media will help you build a following of loyal, repeat shoppers. Hiring a digital marketing professional is always a smart move if you’re new to digital marketing.
Diversify Your Business Income
It’s never a good idea to put all of your eggs in one basket, especially during times of uncertainty. Look for ways to diversify your revenue streams so you’re not relying on a single source of income for your business. Selling on different platforms is one way to do this. For example, personal trainers can create virtual products to sell online, like courses and electronic workbooks. You may also want to try creating a subscription service, offering online workshops, hiring affiliate marketers, or partnering with another business to cross-sell your products on other ecommerce websites.
Leverage Data to Better Understand Your Audience
In 2022 and beyond, data is going to be the number one driver of business growth. Data is the key to understanding what your customers want and how you can better connect with them on a personal level. In other words, leveraging data will help you stay relevant during challenging times like the pandemic. There’s a lot to learn about capturing and analyzing your small business data, so consider hiring a professional who can help you learn the ropes.
Surviving the pandemic isn’t just about paying the bills and keeping your doors open. If you want your business to come out of the pandemic stronger and more successful than ever before, you will need to make some changes. Embrace innovation, invest in upgrades, and work with professionals who can help your business gain a competitive edge.
Do you want to learn more about digital marketing? Contact internet marketing expert, John Lagoudakis, to find out how you can build a strong internet presence for your business. Call 0416-388-032