In this podcast episode we discuss evergreen SEO strategies with Phil Singleton, a web designer, SEO expert, and an award winning author.
Since 2005, Phil has owned and operated a digital agency based in Kansas City.In 2016, Phil, and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.
SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and on many other industry websites.
Topics discussed during this podcast episode include;
- The biggest SEO mistakes businesses make
- Must-do on page and off page SEO strategies
- What to look for in an SEO company
- And much more!
You can play this podcast episode here:
Websites referenced during the podcast:
Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:45 – What influences did you have when you were growing up that lead you to where you are today?
3:30 – Left the corporate world to live in Taiwan
6:10 – Got his MBA in the U.S.
6:30 – How Phil started with SEO
10:15 – SEO for Growth
11:15 – Where does SEO start? Are domain names important?
12:00 – How important is keyword research today
13:15 – Your website is a marketing platform
14:30 – Recommended keyword research tools
16:10 – The importance of Google Analytics
17:45 – Google Search Console
18:20 – Are keywords in domain names still importance today?
20:30 – Expired domain names
21:10 – Is WordPress the best CMS to use?
23:45 – Legal pages
26:00 – Google’s Search Engine Optimization Starter Guide pdf
27:10 – Yoast SEO WordPress plugin
28:00 – Why embedding videos on your website skyrockets your SEO rankings
30:00 – Backlinks
31:45 – Phil’s final thoughts
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