Building a software business? Today we interview Mitch Russo. Mitch is the former CEO of Tony Robbins and Chet Holmes Business Breakthroughs International which together they grew to $25M+ per year in revenue.
Before that, Mitch founded the software company Timeslips Corp which was purchased after reaching $10M in sales.
Mitch has also published the Amazon best-seller, “The Invisible Organization” which had the forward written by famous business guru Jay Abraham.
Mitch has also been nominated by Inc Magazine twice for “Entrepreneur of the Year”.
Topics discussed during this podcast episode include;
- How Mitch’s first attempt at building a software business almost failed… and how he was able to turn it around into a fabulous success!
- Insights of working with Tony Robbins
- How Mitch dealt with his most irate customers (gold nugget here)
- And much more!
You can play this podcast episode here:
Websites referenced during the podcast:
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Here’s a timeline of the topics discussed during the podcast:
0:00 – Short bio and intro
1:40 – Mitch Russo’s upbringing, background and key influences growing up
3:15 – Business lessons Mitch learned by creating a successful band
5:45 – Why Mitch didn’t continue with his musical career
7:00 – Starting Timeslips Corp in 1985
8:00 – Overcoming a major hurdle that almost didn’t see Timeslips Corp come about
10:30 – Why customer feedback is so important during the startup phase of building a software business
12:40 – How Mitch was able to get customer feedback in the early days
13:15 – How Mitch rolled out the software when it was ready to sell
14:45 – What was PR like in 1985?
15:50 – Strategies that work today in getting exposure for your software product
17:45 – Mitch is about to release a new software product
18:30 – How did you become CEO of Tony Robbins and Chet Holmes Business Breakthroughs International?
21:00 – Insights working with Tony Robbins
22:30 – How Mitch dealt with the most irate customers (gold nugget)
26:00 – How did you price your software?
28:00 – What is the best pricing strategy today for software?
29:45 – Benefits of a subscription based software business
30:50 – Best places to get a hold of Mitch Russo
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