Adapting Your Arts, Crafts and Performances Business to COVID-19

If you’re the owner of an arts, crafts or performances business, you may have been hit really hard by the restrictions imposed because of the COVID-19 pandemic. Many of you have been forced to close or are struggling with the question of adapting your arts, crafts and performances business to COVID-19.

We asked owners of arts, crafts and performances businesses all around the world what they are doing to adapt their business in a world suffering from the Coronavirus. This is what they had to say:


My name is Amber Noble and I own and operate Amber Theresa Photography, a studio that has specialized in newborn photography for the past 4 years.

As a newborn photographer, I rely 100% on the ability to interact with my clients in order to provide my service. With social distancing restrictions in place (and for some, a complete stay at home order), the ability to do so stopped completely overnight.

Adapting my business to serve my clients in an in-direct way meant conquering fear; fear of loss, fear of change, fear of failure. However; I realized that in order to function in a COVID-19 world, changes needed to happen, and they needed to happen NOW.

I needed to fully understand my value to my clients – my families – until I was able to understand how I can continue to serve them. I realized that although I can’t meet them in person, I can’t pose their babies, and I can’t take their photos, that I can still prepare and guide them with my knowledge and expertise. I was able to create a virtual live instruction service that offered parents the ability to fulfill what they came to me for in the first place… capturing memorable photos of their brand new baby.

This is a brand new direction for my business, and something I would not have considered prior to COVID-19. Although it’s new, different and a little bit scary, it’s given me the opportunity to continue to connect with my clients during this uncertain time.

Amber Noble, Amber Theresa Photography

amber theresa photography adapting business to coronavirus


Art Classes for Kids

Art Classes for Kids is a leading educational center providing lessons for children on fine art. Due to COVID-19, we’ve shifted all of our in-person business to moving our art classes to be available on YouTube. Despite the uncertainty, we’ve been successful in reaching a wider audience, helping bring more kids a much needed creative outlet during this time!

Kim Crisostomo Bavington, Art Classes for Kids

art classes for kids adapting their business to covid-19


Recording Studio

Our company is called Lil’ Drummaboy Recordings. We are a full-service recording studio and Audio Engineering/ Music Production school based out of Philadelphia. We have had to majorly pivot during the corona virus pandemic, but it has been going well for us so far. We have started holding staff meetings over Zoom to keep the team engaged and focused. We have one hour meetings at least once a week in which we strategize and create a game plan for the coming week. We each go around and state our goals and tasks for the week to create accountability.

We have been offering mixing and mastering services online. People record their music at home, send it to us, and we handle all the details and polish it up! By figuring out which services could easily transfer online, we have created a revenue stream we didn’t have before. We have been teaching some of our Audio Engineering and Music Production students over Zoom as well. We have been facing some technological challenges, but have found other ways to get around them.

These changes have created a positive impact for our company in hard times. Our Zoom meetings keep the team engaged and keep team morale up. We have been able to maintain an average payroll for our employees, which has created trust in us as their employer. We have created new revenue streams and have used this time to focus on inefficiencies that we can improve upon once we return back to business.

Samori Coles, Lil’ Drummaboy Recordings


We have adapted our marketing and business practices for our NYC based performing arts/magic business, *The Amazing Max*. With all live shows cancelled indefinitely the idea of doing virtual magic lessons for kids was born. We blasted it out to fans and social media and in the 6 hours 25 lessons had been booked. In the first 3 weeks we have successfully completed 179 lessons. And it doesn’t look like we’ll be stopping anytime soon.

We have found that we are helping parents have some time while the kids are enjoying learning magic directly from Max. Then even after the lesson the kids practice their tricks (sometimes for hours) and perform shows for their family live at home or via facetime to family members. We have also found ways to support families dealing with pediatric cancer and help families of essential workers during this tough time.

Christine Cox, The Amazing Max


If you’ve got a arts, crafts or performances business, we’d love to hear about what you’re doing to adapt to Coronavirus. Leave a comment below!

Leave a Comment

Your email address will not be published.