Ad Swaps

What is an Ad Swap?

Ad swapping, in the internet arena, is where you promote another person’s site to your email list in exchange for them doing the same to their list.

Why would you want to do Ad Swaps?

There are several really good reasons why you should and why all the big internet marketers gurus do ad swaps:

1. It’s effective. Because you are recommended a site to your list and you have built a relationship of trust with them, your list will be more responsive than regular traffic.

2. It’s quick and easy. Once you have done one or two ad swaps, you’ll find them very easy to organize.

3. It’s free! Unlike most advertising methods, ad swaps don’t cost you a dime.

4. Nothing else will grow your list faster. This is the main point of doing ad swaps.

Email ad swaps are an awesome way to grow your list exponentially.

Imagine you have a list of 500 subscribers and you do an ad swap with someone with a list of the same size and add 50 new subscribers to your list. You’ve increased your list by 10% without it costing you a cent and without little effort.

Now, if you repeat the process every three days, i.e. 10 times a month, and increase your list by 10% each time, this is what your list size will look like after 4 weeks:

Day 1. 550 (your original list of 500 + 50 new subscribers)

Day 4. 605 (550 + 55 new subscribers)

Day 7. 665 (605 + 60 new subscribers)

Day 10. 722 (665 + 66 new subscribers)

Day 13. 794 (722 + 72 new subscribers)

Day 16. 873 (794 + 79 new subscribers)

Day 19. 960 (873+ 87 new subscribers)

Day 22. 1056 (960 + 96 new subscribers)

Day 25. 1161 (1056 + 105 new subscribers)

Day 28. 1277 (1161 + 116 new subscribers)

You’ve gone from 500 to 1277 subscribers… that’s an increase of over 150% and it didn’t cost you one cent!

Imagine doing this every month; by the end of 6 months, you’ll have over 138,000 subscribers in your list!

Some rules for doing Ad Swaps:

1. Set up a dedicated squeeze page for your ad swap partner to send their list to. Make sure you’re squeeze page had a compelling headline, some bullet points of the main benefits of your offer, and an optin form for them to fill out to get the free gift. Don’t add too much else. Keep it simple and powerful.

Don’t have a squeeze page yet? Check out my landing page handbook.

2. Only swap with others that have a similar list size to yours. This is to keep things fair. Otherwise, if your list is half the size of someone that is considering ad swapping with you, offer to email your list twice over a period of about a two weeks.

3. Ad swap with those in the same niche as yours or similar. Doing otherwise will greatly affect your optin rates.

4. Don’t overdo it. Keep your ad swaps to a maximum of 2 or 3 a week.

How do you find Ad Swap partners?

A couple of good sites are:

Warrior Forum

JVListBuilding

ListSwapper

For more information about adswaps, download Ray Johnson’s Adswap Masterclass here.

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