Marketing

Put simply, marketing is all about finding a need and filling it.

For example, someone goes into a hardware store to buy a drill bit. Do they really want a drill bit? No. They want a hole. Approaching the person from this perspective will help you to best fulfil their needs and thereby make a sale.

Marketing is about connecting with customers.  The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Marketing is knowing what to build and for whom, the rest is easy. Marketing is powerful when it sells a product to someone who discovers more joy or more productivity because he bought it.

Distinguish yourself or your business. What is unique about what you are offering? What are you bringing to the marketplace? Why should someone listen to or buy from you?

Internet marketing is marketing that utilizes the resources of the internet to find and fulfil the needs of people surfing the net. Examples of tools used in marketing online are:

What is Online Marketing?One of the tasks of your marketing is to devise ways that your messages can be the one that is there when a prospect decides to finally “scratch an itch”. Sometimes the secret to marketing is just being there.

The internet provides an excellent structure for viral marketing. Viral marketing is a campaign that builds upon itself by engaged users involving other non-engaged users. An example of this is where someone emails their friend telling them about a cool site.

The core of marketing is research and fact-based analysis. If you do it right, your investments will pay huge dividends, and doing it right requires patience and planning. Some great tools you can use in your online marketing research are:

  1. Google Keyword Tool
  2. Quantcast
  3. Market Samurai

As Zig Ziglar put it, “You can have anything in life that you want, if you help enough other people get what they want.” Follow this rule and you will do well with your marketing.

Facebook comments:

to “Marketing”
  1. Exactly what I needed to jumpstart my seo campaign. Do you think buying links or purchasing Angela’s link is any good?

    Thanks for sharing the post :)

  2. Glad to hear it John :)

    Angela’s backlinks are quite good… but a word or advice; make sure you do the backlinks right away. I’ve found that if you wait a couple of months, many of the sites change their policies and you can’t backlink from them anymore.

    I assume this is because they get a big influx of new accounts after Angela releases her packets.

  3. Hi John,

    Just want to add about the discussion of Paul and Angela’s packets. Yeah I can say that this is quite good, but not good as other linkbuilding methods because the backlinks coming from this source are not really related to your business/niche. We all know that if your backlinks are coming from the relevant site it has a value than a backlink from irrelevant sites.

    Thanks,
    Maria

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