Link Wheels – What Are They?
September 17, 2010>> Rank Builder << |
If you’re into Search Engine Optimization (SEO), you would have come across the term “link wheel“. In a nutschell, link wheels are a backlinking strategy that is designed to get the most out of your efforts so that your site ranks higher, quicker.
Here’s how it all works…
First off, you start with your main site (sometimes referred to as a ‘money site’). This is the site you want to rank high in the search engines for lots of free targeted traffic. This is the site that you either want to capture leads with or sell a product.
To get your main site to rank high for a particular keyword phrase, you would first take care of the onpage SEO factors, such as:
- Including your keyword phrase in the domain name
- Including your keyword phrase in the website title tags, heading, and in the content
- Adding relevant pictures with file names and alt tags that included your main keyword phrase
That is all important. But just taking care of onpage SEO is not going to do anything for you. You need to spend most of your time and effort with offpage SEO strategies to get on the first page of Google.
Offpage SEO is very simple… it’s all about ‘backlinks’.
The more backlinks you have to your site, especially from relevant, high Page Rank sites, and with the link as your main keyword as the anchor text, the quicker your site will rise in the search engine rankings.
But effective internet marketing is all about working smart and not hard. This is where ‘link wheels’ come in.
Let’s say you had 5 backlinks, to your main site, from high Page Rank article directories and blogs such as EzineArticles, GoArticles, Blogger, Squidoo and WordPress. To make those links more powerful in the eyes of Google, you can create a second link within the content to each other, forming a wheel.
For example, in your EzineArticles article, you can have a second link go the GoArticles article. Then, from the GoArticles article, you can have a second link to the Squidoo lens, and so forth.
Creating these link wheels allows you to have more ‘backlink juice’ with the same 5 articles, rather than if they were all just backlinking to the main site alone.
While link wheels are extremely powerful, they are be time-consuming to set up. There is an excellent software tool, however, that can automate all your link wheels for you with the click of a button!
Check it out here:
Hi John,
do you consider this to be acceptable seen from at Google point of view?
Good question. As long as your content is of a high standard and it is relevant to the keyword your targeting, I don’t see why any legitimate efforts to boost your rankings will be frowned upon by Google.
What Google doesn’t like is spammy content and cheap sites that offer no value except to make as much money as possible without any regard to providing a quality user experience.
Google is all about the user experience and giving people what they are searching for.