Article Marketing, Backlinking and Page Rank Questions?

One of my subscribers, Tony, asked me some great questions that I’m sure lots of novice internet marketers are asking. Here they are and my responses also…

Question 1. In your last email, you mentioned that your highest recommendation to be success in internet marketing would be through videos & article marketing, blogging, and social media. May I know if I choose a keyword with a good number of searches monthly and having low competition, how many articles do I need to post in ezinearticles to get it rank in the 1st page of google?

If you do your research well, your ezinearticles.com article can easily rank 1st on Google for your keyword phrase. You can solidify this ranking by getting backlinks to your ezinearticles.com article from other article directories, blog commenting, social bookmarking, Twitter and/or Facebook.

Question 2. If I use the same article to post in other article directories, will it help in my pagerank (some said it will only creates some backlinks but no help in pagerank)?

The reason you want to post your articles on ezinearticles.com is because of its existing high page rank. The only time you would want to try an increase page rank is for your own sites, e.g. your blog.

To increase the page rank of your blog, do the following:

- continue to add unique content to it on a regular basis, i.e. at least once a week
- get backlinks to your blog using article directories, blog commenting, Youtube, Facebook, Twitter and social bookmarking
- use seo WordPress plugins like “all-in-one-seo pack” and “shareaholic”
- link out to quality sites that are relevant to your content, e.g. if you’re doing a post about Google, put an anchor text link to google.com in your post, like this – Google.

Of the suggestions mentioned above, the most important is getting lots of quality backlinks to your site. By quality backlinks, I mean backlinks from sites that have a high page rank and/or from .edu and .gov domains.

Question 3. Is there any software that can help to automate the above task?

When it comes to blogging, there are a lot of blog automation tools to help you get content on your site but I don’t like to use them because the content is not going to be unique. Make sure you write your own content (or outsource it).

There are also a lot of backlinking services. I like to use SocialAdr to get lots of social bookmarking backlinks but that’s about all I use at this stage. You need to be careful when using backlinking services because you can be punished by the search engines if they feel that your increasing backlinks is not natural.

A backlinking service that has been highly recommended is 3 Way Links by Jonathan Ledger.

Posterous is a great free service that allows you to syndicate your blog content to lots of different free web 2.0 properties. I use it and recommend it.

I also like to use Google Alerts to find out when new content appears on the Internet. For example, I have a Google Alert set up for the word “lagoudakis”. The other day, someone wrote a post about me on their blog and I got a Google Alert about it. I read the post and made a comment and got a backlink too.

Recently, Google made changes to their search engine algorithm. The new algorithm places less emphasis on backlinks that can be easily automated (e.g. article directory content) and places more importance on social networking activity (e.g. Facebook and Twitter). If you can get your friends to tweet and “like” your content, you should notice better search engine rankings and page rankings.

If this article has helped, please leave a comment below.

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